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ABOUT EMPHASYS DIGITAL MEDIA

Emphasys Digital Media was formed in 1991 by Colin MacDonald, after many years in sales and marketing capacities in the IT industry. In the early 80's Colin was involved with "Viewdata" systems, popular in the automotive and travel industries at the time, seen by many as the forerunner of the internet as we now know it. Today Emphasys specialises in website design and all aspects of online marketing, including search engine optimisation. Emphasys also has many years of experience in the field of corporate presentations, interactive CD-Rom and soundtrack production. We have now developed over 80 websites for a wide range of businesses and a similar number of CD-Rom titles for companies too. We also specialise in enhanced Powerpoint presentations, but for the larger project we use the industry standard software package Macromedia DIRECTOR for CD-Rom production. Over the years we have been asked for music soundtracks too, so in 1996 we invested in Steinberg's CUBASE software for in-house music production.

Business Link Approved Supplier Emphasys is a small business offering services primarily to organisations in the West Midlands region of the UK. One major venture has been the launching of the town website www.stourbridge.com, which after 10 years of operation enjoys thousands of hits a day, now it's a huge site with a loyal following from around the world. I have used the site as a test bed for ideas, I feel strongly about what a town website should be about, on the one hand there is the desire to present a town as positively as possible, while being realistic at the same time. Colin MacDonald
Emphasys has recently been accredited under the Business Link "Select Supply" register

Colin's
blog

So clearly there is no point in presenting a town as a picture postcard destination when in reality it is a provincial, working town such as Stourbridge. A classic example of this is that on most town websites, the site operator will display photos of the best parts of the town and gloss over the rest. On www.stourbridge.com you will find maps of the surrounding region with photos arranged on a grid that let you the visitor select the area you are interested in, rather than us dictate what you see.

Email: colin@stourbridge.co.uk

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